A/B/C/D/F Channel Grade Opportunity

Let's try something low-cost to help you plan better for Q3/Q4.

• For $9,000 I will grade every customer in your database (A/B/C/D/F where "A" is best and "F" is non-responsive) for every large marketing channel you employ.
• You will receive a list of all 60-month buyers, all customers graded.
• I will update the list for you with data through August 1, and again with data through October 1 ... or alternatively, I'll update the list for you on September 1 ... whatever works best for you.
• This allows you to save $$$ by not mailing customers with D/F designations, especially among those with A/B/C email grades.

Those of you who leverage my catalog modeling efforts ($15,000 or $30,000) get a better and more actionable outcome paired with analysis of the importance of your print efforts ... hence, the higher cost. Your email grades are already built into how many catalogs to mail a customer on an annual basis. When I tell you to mail a customer "3" times, that is a highly actionable and prescriptive outcome, based on whether the customer is an email respondent or not, based on whether the customer buys from other digital channels or not.

This analysis ($9,000) is designed to get you an actionable and inexpensive outcome without compromising the integrity of the bigger projects I've performed over the past fifteen years. I want you to have an opportunity to "do something" to save you money during what could well be a spirited eight months to follow. I want to do something to help you. And it helps me, too!

You can click here for the file layout.

Does this seem reasonable?

Send me an email right now (kevinh@minethatdata.com) and we'll get started, ok?!