March 13, 2025

Hunt Brothers Pizza

An appropriate topic for pi day (3/14).

Are they retail experts? Absolutely! 9,500 locations, nine-figure sales. You can't toss a wind-blown tumbleweed without hitting a Hunt Brothers Pizza location in the Southern Plains, Central Plains, Midwest, and Ohio Valley. Here's a video about the company (click here). Locations in rural communities with minimal competition. Meanwhile you're competing against (checks notes) Amazon.



Seriously, watch the video. So many of you talk about your "Product Listing Ad Strategy" ... that's not a strategy, that's a tactic, and a small one at that. The video clearly tells you what an actual "strategy" looks like.

If Hunt Brothers can pull off what they pulled off, you can certainly take lessons from what they did and apply the lessons to e-commerce ... right?




No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Case Study: Entry Points Into A Brand And Subsequent Migration

It's so much fun to study categories ... you learn how your business actually works in ways that Spotify reporting just can't replic...