Epic Gardening

When I do this, I get crabby executives at traditional print-centric brands telling me why this won't work. If I didn't get crabby feedback, I would be doing something wrong.

If you are in the gardening world, you probably know about Epic Gardening (click here). In particular:

• 3.01 million YouTube subscribers.
• 1.49 million Instagram followers.
• 3.00 million TikTok followers.

There's a continuum ... on the far left you have print and lists ... center-left is class digital marketing and search ... center-right is video and social ... far right are communities. It can be daunting to migrate from Print/Lists to Social/Video and then to Communities ... they're on opposite ends of the marketing spectrum.

And if your customer is 65-79 years old, the customer does not want to move to the right.

Conversely, if you are targeting a 25-49 year old customer, the customer does not want to move all the way to the left.

It's a fun time to be an operator ... there are many ways to approach success.

P.S.:  Here's a message I recently received ... "We only had 443 people watch our video. Video doesn't work."  To the 443 people who watched it, it worked. Come back to me after you've done 600 videos and let's see if 443 people are watching or if it is 44,300 people. You're running a marathon and then quitting after running a quarter mile. Don't do that. You're not a quitter! You know how many people read my very first blog post? About 10. Here I am 18 years later, and if I do a good job between the blog, emails of the blog, Twitter, and LinkedIn I'll get about 2,000 views. But it started with 10, and stayed there for months.

P.P.S.:  Just put the bears at Katmai National Park on your big screen for an afternoon while you are working from home (click here). Fabulous salmon-eating nature happening there.