May 22, 2024

He Performs WHERE?

Here's a guy who does his comedy routine in your home for anywhere between $800 and $1,200 (click here).

Notice I used the YouTube style headline there.

That link is there to show you there are a lot of ways to figure out how to run a business. Commerce does not need to follow a cookie-cutter omnichannel approach that ensures that third parties get paid.

P.S.:  I received a communication from an individual over the weekend. I'll paraphrase:
  • "You are talking more lately about communities. I'm here to tell you that none of that stuff will work. It's impossible for it to work."

Assume he is right. Keep doing what you've been doing.

Assume he is wrong. What are you missing?

It's your job to evaluate alternatives, to weigh risks, and to make good decisions. I'm asking you to think.

P.P.S.:  Look at the planning that goes into marketing the Toyota GR86 sports car ... they've created an entire racing series with a multi-year plan. Every time we ask Google for customers, or we ask Facebook for customers, we actively work against a multi-year plan that we could put together ... like Toyota is doing. Here's the article. 

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I See Dead People

From LinkedIn, where I wrote this on Sunday: