Lone Wolf?

I just went to the Safeway website to look for Tempura batter.

Odds are that most people don't go buy Tempura batter ... and that's it. Maybe they're making a black bean burger, and they need seven or eight ingredients.

If an item sells by itself ... and the item has negative Merchandise Residual Value ... well, that's no bueno.

For every item you sell, measure if the item is a Lone Wolf ... does it sell by itself without any pairing of any other items, or does the item sell with other items?

Even an item that has negative Merchandise Residual Value is valuable if it sells with other items that have positive Merchandise Residual Value.

More on this topic tomorrow.