February 08, 2024

A Small Number of Items Make A Big Difference

Here, we see cumulative annual demand (y-axis) vs. the fraction of the total number of items sold in the past year (x-axis).



Half of all sales (in this case) come from 6% of the assortment.



If you are an analytics professional, you dive into that small number of items. In the case of this brand, it's around 400 items, total.

Four hundred.

How do customers who buy those items behave subsequently?



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