"Power"

When vendors use words like "POWER", they are using code words to tell you that "ROI is in decline" (click here).

It wasn't long after the print industry emailed me the above article that others in the print industry started emailing me the article.

I've written a half-dozen versions of this post ... and it just isn't worth saying any more than the following:

• If the ROI of print is so powerful, why didn't you send your announcements (and the article for that matter) via print instead of email and LinkedIn?

The print industry doesn't use the medium they tell you is full of "power". In fact, if you visit the Printing Impressions website, you'll find podcasts and newsletters you can subscribe to via e-mail ... you won't find a lot of ... print.