Always important, of course, is how you get somewhere. If the average price per item sold is up 7% and sales are up 3%, it means you have a unit deflation problem. Units = Customers in many cases.
American Top 40
No, not the Ryan Seacrest version in 2026. I'm talking about the Casey Kasem version from the 1970s and early 1980s. You can hear the ol...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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