Look at this sequence of email campaign subject lines from last week, sorted by most recent to oldest.
- 40%, 50%, or 60% off everything.
- 50% off your order.
- Get up to 70% off everything.
- Save up to 70% on everything.
- Up to 70% off.
- Only hours left, up to 70% off everything.
- This is it. Up to 70% off everything.
- 60% off sitewide?
- Today only, 60% off sitewide is back.
- Cyber Monday early access. 60% off everything.
Tell me what the message is that this brand wants to communicate?
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