December 04, 2023

What Is The Message?

Look at this sequence of email campaign subject lines from last week, sorted by most recent to oldest.

  • 40%, 50%, or 60% off everything. 
  • 50% off your order.
  • Get up to 70% off everything.
  • Save up to 70% on everything.
  • Up to 70% off.
  • Only hours left, up to 70% off everything.
  • This is it. Up to 70% off everything.
  • 60% off sitewide?
  • Today only, 60% off sitewide is back.
  • Cyber Monday early access. 60% off everything.

Tell me what the message is that this brand wants to communicate?

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