December 10, 2023

Upcoming Inflection Points

I spend several pages in Hillstrom's Business Review (click here) discussing Inflection Points.

The next two weeks represent a significant Inflection Point. Customers who purchase during the next two weeks and are not among your loyal buyers are "different" than everybody else. They are much less likely to purchase during the rest of the year, on average. Use your free and nearly free communication channels to speak with these customers during the rest of the year ... use expensive channels (i.e. print) to speak to those customers in Jan/Feb/Mar.

Yes, please, collect every penny of profit you can on orders placed over the next two weeks.

Then stop spending pennies on customers who are not interested in you early in 2025. The next two weeks represent an important inflection point.

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