Kevin Hillstrom: MineThatData: There is a Reason it is Called a SmartTV

December 18, 2023

There is a Reason it is Called a SmartTV

Who knows if any of it is true or not?

If you want to do a test, tell your phone and smart devices repeatedly that you are hungry for your favorite fast food establishment if you have one. "I'm really hungry for Taco Bell". Say it a few hundred times and see what happens.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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December 18, 2023

There is a Reason it is Called a SmartTV

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