November 01, 2023

Times Have Changed

When you are up to sixty percent off on November 1, you realize that times have changed.

I realize their business model is in the spirit of Macy's (fat list prices, significant discounts). I also realize business isn't as good as the year prior (click here).

It's hard to run an e-commerce business in 2023. Customer acquisition is much more difficult than it used to be. When customer acquisition efforts suffer and/or merchandise productivity isn't as good as it could be, you end up being up to 60% off on November 1.

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