When you are up to sixty percent off on November 1, you realize that times have changed.
I realize their business model is in the spirit of Macy's (fat list prices, significant discounts). I also realize business isn't as good as the year prior (click here).
It's hard to run an e-commerce business in 2023. Customer acquisition is much more difficult than it used to be. When customer acquisition efforts suffer and/or merchandise productivity isn't as good as it could be, you end up being up to 60% off on November 1.