You've analyzed my table showing how order frequency, average order value, and share of volume from loyal buyers changes as rebuy rates increase.
Most of my clients have a +/- 30% annual rebuy rate.
At a 70% annual rebuy rate, things really start humming!
However, at a 50% annual rebuy rate, "everything" matters. Everything! Your customers order just often enough to have a loyal audience that delivers 70% of your annual sales. When you acquire new customers, they deliver substantial long-term value.
These businesses are so darn much fun to manage!