November 05, 2023

The Most Enjoyable Business Models To Manage

You've analyzed my table showing how order frequency, average order value, and share of volume from loyal buyers changes as rebuy rates increase.


Most of my clients have a +/- 30% annual rebuy rate.

At a 70% annual rebuy rate, things really start humming!

However, at a 50% annual rebuy rate, "everything" matters. Everything! Your customers order just often enough to have a loyal audience that delivers 70% of your annual sales. When you acquire new customers, they deliver substantial long-term value.

These businesses are so darn much fun to manage!


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