November 12, 2023

Simple Mistakes

I've shared this image with you previously. It's the classic "Class Of" report that illustrates when there are problems with new merchandise and/or problems discontinuing existing winning items,


This company messed up the Class of 2021 and the Class of 2022. New item sales are about 60% of what they were in 2020.

When new item sales struggle this year, the "class" of items struggle in the future. You'll suffer for a couple of years until you find a class of new items that perform well.

So often, it's simple mistakes like this (not introducing enough new items) that cause multi-year headaches.



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