May 31, 2023


Many of you have forwarded articles to me outlining how your local mall is considering taking empty space and turning it into pickleball courts.

Here is one of the concepts, with a key investor being Steve Kuhn from Major League Pickleball. This concept is coming to Arizona Mills in Tempe (click here).

Name one omnichannel expert prescient enough to forecast that adhering to the omnichannel thesis would result in closure of stores, with the square footage being replaced by (checks notes) pickleball?

I mean, in the image, it looks like an entire dead anchor store is being replaced by pickleball.

By the way, if you've never watched pickleball online, watch the Major League Pickleball matchup headed to Southern Cali in two weeks. Crazy good play and energy (#jessieirvine).

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