May 29, 2023


This tweet (click here) reminded me of a call I received in 2016

The call was from a Chief Marketing Officer. He discussed his vision for marketing.

  • "I envision being the only marketing employee. I'll sit behind a dashboard, clicking requests to computer systems and vendors who carry out my wishes. No employees. Just me. I can sell anything, and I don't need anybody to sell it."
This day is coming ... not in 2023, but it is coming. Digital marketing can be commoditized. Has been happening for 25 years.

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