Automation

This tweet (click here) reminded me of a call I received in 2016. 

The call was from a Chief Marketing Officer. He discussed his vision for marketing.

• "I envision being the only marketing employee. I'll sit behind a dashboard, clicking requests to computer systems and vendors who carry out my wishes. No employees. Just me. I can sell anything, and I don't need anybody to sell it."

This day is coming ... not in 2023, but it is coming. Digital marketing can be commoditized. Has been happening for 25 years.