If you want to develop your categories, you'll need two things.
- A style/sku plan to properly manage winning items, new items, and existing items.
- A marketing plan to target merchandise to customers most likely to purchase from various categories.
Next week we'll talk about "Class Of" reporting, reporting that helps us see what problems we have within various categories.
This week, we'll talk about Category Targeting Models. All of you should have Category Targeting Models, and when you feature anything you should feature it to the customers most likely to purchase it (though exposure is important as well).
Tomorrow, I'll share with you my Category Targeting Model Framework.
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