Have you ever looked at "how" a merchandise category generates customers? It's fun stuff!
Let's evaluate a category.
- Last Year's Buyers = 21,315.
- Rebuy Rate This Year = 6.5%.
- Existing Buyers Repurchasing = 1,386.
- Last Year's Buyers = 669,200.
- Rebuy Rate This Year = 0.85%.
- Brand Buyers Repurchasing = 5,696.
- 1,386 buyers were existing category buyers purchasing from the category again.
- 5,696 buyers were existing brand buyers purchasing from the category.
- 6,701 buyers were new/reactivated to the brand, in total, and bought from the category.