Back to our table format studied this week. This time, each product / customer combination measures gross margin percentage.
Do the best selling items have the highest gross margin percentages?
No.
Do the best customers have the highest gross margin percentages?
No.
If you think your best customers and your best products should yield the highest gross margin percentages, trust your instincts.
This business isn't being optimized properly.
Have you run this table for your brand?
No?
The contact me (kevinh@minethatdata.com) and let's get busy.
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