November 24, 2022

Which Customer/Product Combination Yields The Best Gross Margin Percentage?

Back to our table format studied this week. This time, each product / customer combination measures gross margin percentage.

The green cells represent the highest gross margin percentages.

Do the best selling items have the highest gross margin percentages?

No.

Do the best customers have the highest gross margin percentages?

No.

If you think your best customers and your best products should yield the highest gross margin percentages, trust your instincts.

This business isn't being optimized properly.

Have you run this table for your brand?

No?

The contact me (kevinh@minethatdata.com) and let's get busy.




No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Best Marketers

Alright peeps, send me an email and tell me which vertical does the best job of marketing, causing you to spend more than you'd normally...