Now, think about your Google Analytics reporting or the dashboards you maintain/use or the vendor reporting that greatly overstates the performance of your efforts. Compare the reporting to what is discussed in the article. Do you see any parallels? You should see parallels.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 01, 2022
Subscribe to:
Post Comments (Atom)
There Are Subtle Differences
I'm going to dummy-up this discussion to protect the innocent while explaining to you how your merchandise assortment has subtle differe...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.