Now, think about your Google Analytics reporting or the dashboards you maintain/use or the vendor reporting that greatly overstates the performance of your efforts. Compare the reporting to what is discussed in the article. Do you see any parallels? You should see parallels.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo... -
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
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