September 26, 2022

Which Product Do You Feature?

Your merchandising team comes to you asking you to feature two items in an upcoming email campaign. Because of the constraints of your email program, you can only feature one item.

Item #1:

  • Current Price = $49.00.
  • Cost of Goods Sold = $25.00.
  • Expected Weekly Sales, All Channels = $5,000.
Item #2:
  • Current Price = $29.00.
  • Cost of Goods Sold = $10.00.
  • Expected Weekly Sales, All Channels = $4,000.
Which item do you feature in your email campaign?

The answer, by the way, is not "it depends". Pick a side and defend your side.

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