July 20, 2022

Here's A Gem

A vendor sales rep told me the following:

"People think my goal is to make an offer the client cannot refuse. That's not true. My job is to make an offer the client cannot understand."

I recently emailed with an Executive who told me that he felt frustrated because it just wasn't clear what the vendor he was paying agreed to do for him. He kept getting the "that's out of the scope of our relationship" comment that so many of us received over time.

For a lot of companies, things are messy and are about to get really messy. If you are supporting one of my clients, please give 'em a fair chance between now and next March, ok? If you aren't willing to do that, what does that say about you?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Email Marketing and AOV

If you don't think you play a role in how a customer purchases, think again. Here's a common outcome. All Other Channels Items per O...