Some of the email I receive outlines concerns about the Organic Percentage. The emails look like this:
- "We just executed a month-long email A/B test. 50,000 customers received the normal stream of email campaigns (5 per week), the other 50,000 customers received no email campaigns. We did this for a month. At the end of the month the group receiving campaigns spent $10.00 per average. The group not receiving email campaigns spent $8.50 per average. Our email service provider says we generated $0.12 per campaign during this time, netting $0.12*20 = $2.40. What is our organic percentage?