Four months go by just like a snap of a finger!
It's time again for the next run of the MineThatData Elite Program. This time, in addition to the usual array of analytical masterpieces you enjoy perusing, you'll learn how each of your merchandise categories generate sales ... do sales come from prior category buyers, from cross-over buyers, or from new/reactivated buyers? In 2022 projects it is becoming clear that we don't understand what drives category success - we measure what Google Analytics tells us to measure and as a result we're not understanding how to capitalize on the categories that truly drive business success.
Cost?
- $1,000 for existing Elite Program members.
- $1,800 for first-time Elite Program members.
Data?
- Five years of item-level purchase history, delivered in .csv format.
- June 1, 2017 to May 31, 2022.
Timing?
- Agree to participate by June 10.
- Data delivered to me no later than June 15.
- Results delivered to you no later than June 30.
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