Here's our example from yesterday.
Here's some of the raw data from the cohort that purchased 26+ times, life-to-date.
Next 12 Month Net Sales:
- $1,072 for Low-Margin History.
- $961 for Avg-Margin History.
- $943 for High-Margin History.
- $433 for Low-Margin History.
- $532 for Avg-Margin History.
- $573 for High-Margin History.
We see a different story, don't we?
Two different metrics, two different outcomes.
Which customer would you prefer to Develop?