In our example from yesterday, there were a lot of "optimal" answers ... solutions that were comparable to each other.
Now let's assume that your inventory team does a great job, your finance team manages expenses properly, and your profit factor goes from 30% to 35%. Your "optimal" solutions change ... all of 'em.
You can add contacts ... or you can add pages with a small number of contacts ... and in either case, you can do more from a marketing standpoint and make more profit.
As your business evolves and your finance / marketing / inventory partnership thrives, you generate more profit ... allowing you to market even more, generating even more profit ... it's a feedback loop that benefits both your company and your resume at the same time.