Yesterday we looked at a business that was stuck.
Then we tried to improve loyalty among the best customers. The long-term problem was not solved.
Alright! The business is "unstuck". You have a 60% increase in loyal buyers after five years. Rebuy rates went from 29.8% to 34.2%, and actually creep up to 35.6% as the top of the customer file is ultimately replenished. Sales go from $21.6 million to $29.4 million.