January 18, 2022

Here's What Happens When Marketing Dollars Are Eliminated

Remember the stuck, tepid business we were studying?


In this scenario, I simulate what happens if we remove all offline marketing tactics.

There goes the top-line. Profit briefly improves, then, weeeeeee profit erodes quickly.

Marketing is important. If somebody doesn't think marketing is important, shut marketing down for a bit and see what happens.


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