November 22, 2021

Would You Rather Acquire a Customer on October 8 or Cyber Monday?

Obviously you probably want both customers.

But do you know the answer to that question?

In a recent project I was asked to determine, out of 365 days, where Cyber Monday ranked in terms of delivering good customers most likely to repurchase.

The answer?

349th out of 365.

October 8th?

33rd out of 365.

Your mileage will vary. So please, do the work. Answer the question for yourself - it's a 16 line piece of code when the data is formatted properly and you're using SPSS to conduct the analysis.

One of the reasons your customers aren't loyal is because you choose to purposely acquire customers at times when the customers who purchase are not likely to become loyal.

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