Thirty years ago, you'd load-up sales from mid-October through Thanksgiving. In the modern world, you'd load up sales from Cyber Monday through Christmas.
So we're back to 1992 now. Clean up before the snow starts to fly.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Here's our playbook. You, of course, are a play caller. You make decisions. You have a playbook with all sorts of "plays". Tho...
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