Thirty years ago, you'd load-up sales from mid-October through Thanksgiving. In the modern world, you'd load up sales from Cyber Monday through Christmas.
So we're back to 1992 now. Clean up before the snow starts to fly.
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A Couple of Scenarios - Stop Wasting Marketing Variable Costs
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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