Thirty years ago, you'd load-up sales from mid-October through Thanksgiving. In the modern world, you'd load up sales from Cyber Monday through Christmas.
So we're back to 1992 now. Clean up before the snow starts to fly.
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Yes, You Need To Experiment With Merchandise
Here's what I frequently see. A client launches new items in 2019 ... a class of items. I then measure the sales of these items by year ...
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