In case you were wondering if the woman talking about "winner winner chicken dinner sounds kinda good right now" is paying off in those commercials during the Browns/Bengals game, click here and learn the answer.
Customer Acquisition, folks. Don't let the loyalty marketers tell you otherwise. All of your customer acquisition work fuels the pipeline with buyers who eventually become loyal ... allowing the loyalty marketer to take credit.
Without customer acquisition, loyalty cannot happen. You can't have a loyal customer unless somebody worked hard to acquire a customer.