"How do you know what will happen?"
That's how some of the interactions start on LinkedIn. Good question!
I have no idea what will happen.
Here's what I do have:
- I know what happened the past four years. I know average rebuy rates, average spend per repurchaser (and spend per new/reactivated buyer for that matter).
- I also know "how variable" those results were. If the results were unstable, future predictions will be less certain.