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Catalogers are being told there's not enough paper available to ... wait for it ... wait for it ... mail catalogs!
If you are in a situation where you are worried there won't be enough paper, you'll need what I call "QuickScores" to filter out the online buyers who don't need catalogs anymore.
I've been using this methodology for twenty years ... it's a comparable methodology to one my team used at Nordstrom to determine that we didn't even need to mail catalogs anymore (saving $36,000,000 in ad cost per year).
For just $11,000, you get the following:
- A Catalog QuickScore that tells you who is purely responsive to catalog mailings.
- A Brand QuickScore that tells you who is responsive to your brand.
- An Email QuickScore that tells you who is responsive to email marketing ... STRONG HINT - THIS BECOMES CRITICALLY IMPORTANT IF THERE ISN'T ENOUGH PAPER AVAILABLE OUT THERE.
- Merchandise QuickScores - you learn the Primary Merchandise Category the customer loves and the Secondary Merchandise Category the customer likes.