December 01, 2020

Discounting Behavior

Earlier this year my annual subscription to The Athletic automatically updated for the modest fee of $49.

Of course, The Athletic proudly promoted a discount over the Thanksgiving Weekend ... for new subscribers, it's $1 a month for 12 months (click here).

Somewhere the CRM gurus are clinking their wine glasses ... happily counting up all the new subscribers. "DISCOUNTS WORK!!" they yell, proudly telling their followers how brilliant their tactics are.

How do you feel about buying a product as a loyal customer, only to see customers who have never purchased from the company get to pay about 75% less for the product you are required to pay full price for? Discuss.


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