The Virtual Chief Performance Officer quickly shifts the focus on Amazon Prime Day away from "pop retail" concepts.
- "How much business will Amazon do?"
- "How will 3rd party sellers perform?"
- "Can the last mile delivery system handle all the packages?"
- "How will Walmart and Target respond?"
- "Will this impact Black Friday?"
- What is our special annual event?
- If we don't have a special annual event, what in the name of all that is good are we doing?
- How do we generate A TON of attention for our special / annual event without spending any money whatsoever? (because as you know, that's how you generate A TON of profit).