Amazon Prime Day

The Virtual Chief Performance Officer quickly shifts the focus on Amazon Prime Day away from "pop retail" concepts.

• "How much business will Amazon do?"
• "How will 3rd party sellers perform?"
• "Can the last mile delivery system handle all the packages?"
• "How will Walmart and Target respond?"
• "Will this impact Black Friday?"

All of that is utter nonsense, and if you're having discussions about those topics, please stop now. That's what lesser-skilled professionals focus on. You are NOT a lesser-skilled professional. You possess gifts. Not one of those issues above impact you. Not one. They're noise designed to make trade journalists $$$ ... not you.

What should you be focused on?

• What is our special annual event?
  
• If we don't have a special annual event, what in the name of all that is good are we doing?
• How do we generate A TON of attention for our special / annual event without spending any money whatsoever? (because as you know, that's how you generate A TON of profit).

If you don't have answers to the three bullet points above, why not spend Amazon Prime Day in your War Room coming up with answers to the three bullet points above?