It's hard to know what you can "trust" on Fast Company. I sat in a meeting a few years ago where a Product Manager saw a great idea, hopped on the phone, called her assistant, and said "Contact Fast Company and get us an article about the concept." In other words, it is conceivable that somebody in PR thought it would be a great idea to have a President/CEO write an article that made the President/CEO look brilliant.
As far as Twitter was concerned, it was "Mission Accomplished". I started receiving feedback.
- "You'll like this, it's a really nice piece of thought leadership and is spot on."
- "If you aren't as innovative as we are, the whole industry is going down because we all share traffic and you aren't holding up your end of the bargain."