September 09, 2020

BOARD and 2021

2021 is just around the corner.

This means you are probably going through some level of Strategic Planning as we speak. Sure, you are sitting in your home office for Zoom Meeting #11,320 since COVID hit, and sure, you've spent several hundred dollars so it looks like you have a library with credible books behind your head while you meet via Zoom, but that's not what this is about.

Remember BOARD?

  1. B = E-Commerce in a Box.
  2. O = Omnichannel E-Commerce.
  3. A = Amazon E-Commerce.
  4. R = Recurring E-Commerce.
  5. D = Different E-Commerce.
You probably need to think about where you fit in that continuum in 2021 (and beyond) ... and then start thinking about what that "means".

For instance, say your business was +23% due to COVID, but the gains have been fleeting in recent months. Say you are in Omnichannel E-Commerce, you have a catalog that dictates when and how you market to customers, and you are dependent upon USPS / UPS / FedEx ... so you can expect to pay more in the fututre.

What does that mean in regards to your future?

How do you set up a Goal / Objective for your marketing team for 2021 to keep them pushing your business forward?

How do you know how "variable" your business "could" be next year?

How much "lift" do you get in 2021 due to the COVID-bump of 2020?

This is the kind of project work I've been doing in the last few months. It's not the same kind of work I've been doing since founding MineThatData in 2007, that's for sure, but this is the kind of work that is needed given where we are right now.

We'll talk more about this next week ... and in the mean time, if you are struggling with these topics, start thinking about having Zoom meeting #11,321 ... where you and I talk about how we set up Goals and Objectives for 2021 given a fusion of BOARD and COVID.

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