June 17, 2020

Pickleball Injuries

So our pickleball community opened up about six weeks ago. After being locked in a house for several months, people lost their minds. They played, and played, and played multiple times a day. They played ten (10) times a week, in temperatures over a hundred degrees.

For 3-4 weeks, that worked out really well.

Then the injuries started to pile up.

Calves.

Groins.

Knees.

Abdomens.

Back injuries.

Plantar fasciitis.

This happens in marketing all the time.

Does your average customer (notice I said "average") really need 18-24 catalog mailings per year? Not even close. But we overdo it, don't we?

Does your average email subscriber (notice I said "average) really need 250-300 pushed email campaigns per year? Not even close. But we overdo it, don't we?

My first job out of college was at the Garst Seed Company. My job was to analyze numerous experiments ... one of my favorite experiments was one where we "overdid it". We'd plant corn hybrid plants increasingly closer and closer to each other until they were so close together that they crowded each other out and generated no incremental yield. The plant breeder PhD's would take me out into the field to show how puny the crowded corn hybrids were vs. those spaced out properly. That lesson stuck with me ... to this day.

You cannot "overdo" it ... in anything.

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