Take every customer you acquired between March 11 and the end of June, and measure their future spend in comparison to customers acquired over the same timeframe over the past 3-5 years.
What does the result tell you?
I'll leave the analysis hanging right there ... you need to go do your homework. Elite Program members already have a good idea if a COVID-bump helped their business this Spring, and they have a reasonable idea if the customers acquired during the pandemic are off to a good start or not.
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