June 29, 2020

Downstream Value

Take every customer you acquired between March 11 and the end of June, and measure their future spend in comparison to customers acquired over the same timeframe over the past 3-5 years.

What does the result tell you?

I'll leave the analysis hanging right there ... you need to go do your homework. Elite Program members already have a good idea if a COVID-bump helped their business this Spring, and they have a reasonable idea if the customers acquired during the pandemic are off to a good start or not.

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