USPS

For the 35% of you who are catalogers and need the USPS to aid your business, you are probably aware that your Government isn't aligning with a bailout of the Postal Service (click here).

Smart business leaders (that's you) are always setting up contingency plans. Best to have another one ready. As I've repeatedly stated for the past month, your Email Marketing Program is going to have to do some major heavy lifting in 2020-2021. Develop your new and innovative plans now so you can roll them out as our world changes over the next 1-18 months.