April 12, 2020

USPS

For the 35% of you who are catalogers and need the USPS to aid your business, you are probably aware that your Government isn't aligning with a bailout of the Postal Service (click here).

Smart business leaders (that's you) are always setting up contingency plans. Best to have another one ready. As I've repeatedly stated for the past month, your Email Marketing Program is going to have to do some major heavy lifting in 2020-2021. Develop your new and innovative plans now so you can roll them out as our world changes over the next 1-18 months.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Email Marketing and AOV

If you don't think you play a role in how a customer purchases, think again. Here's a common outcome. All Other Channels Items per O...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Payback Window
    When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
  • Summer Schedule
    As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...