Ruining File Power

Here's how you do it. Your File Power is great, but your ability to generate orders without advertising is not great. As a result, you leak out all of your File Power to third parties.

This is what happens to File Power when you manage the business appropriately ... generating orders without the need for advertising.

That's a huge difference.

In fact, you need around 7 times the File Power to make up for the fact that you cannot manage your business without advertising, discounts, and promotions.

Late-stage brand health looks like the first graph, at the top of this post.

A healthy brand looks like the second graph, at the bottom of this post.

Look at your profit-and-loss statement. What does the statement tell you about your ability to manage File Power appropriately?