January 13, 2020

What's Coming Over The Next Few Weeks?

You might remember the ad cost simulation I discussed in December.

And you likely remember the past 1-2 weeks, where I've initiated a discussion about what I call File Power.

Both are interrelated.

When you craft a loyalty program, you are trying to increase File Power. You are trading margin dollars for customers.

When you send an email message ... five a week at times ... you are trying to increase File Power. You are trading content for customers.

When you cultivate an Instagram presence, you are trying to increase File Power. You are trading content for prospects, prospects that become customers.

All of this information can be translated into File Power. We can fully measure File Power, we can act upon File Power in a targeted manner, and we can simulate long-term profit/loss based on short-term marketing decisions.

What comes over the next few weeks is an exploration of what goes into File Power. I'll take it slow, I'll keep the geeky math contained to one long post that you can make a TL:DR (too long - don't read) reference to, and then I'll head more into actionable outcomes.

After exploring the concepts, I'll boil this down to a product that is likely to cost in the $24,000 - $25,000 range. And that will be a bargain.

What's in it for you? Well, if you want a significant cost reduction and you want to be part of the prototyping process, send me an email (kevinh@minethatdata.com) and for $9,000 I'll use the code I've prototyped on your data. You save a ton of money. What's not to like about that?

Tomorrow I begin the process of explaining the requests I've been getting in the past six months, explaining how those requests all translate to the concept of File Power.

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