Vendor Mistake

Here's a problem, quite possibly caused by the vendor responsible for email marketing at Final Draft ... maybe not, but quite possibly yes.

I once had a boss who told me that I was free to pick and choose vendors and when my vendor messed up badly I'd lose my job as a consequence. Is that a fun work environment? Nah. Is that the way the world works? Oftentimes yes.

We all make mistakes.

The outsourcing of all marketing activities to the vendor community (yes, I'm exaggerating for effect) means that we become more accountable than ever before, while at the same time being an arms-length away from those who should theoretically be accountable with us.