November 12, 2019

A-Commerce

A quote from the Twitterati ...


Idle observation: this year 60% of sales on Amazon will be made by third parties, where Amazon itself did not set the price.

It's time we separated terms.
  • E-Commerce is the old-school stuff (20-25 years old) that most of our readers manage on a daily basis.
  • A-Commerce is something altogether different ... it's the ecosystem Amazon created,

In E-Commerce, you theoretically have a direct relationship with your customer.

In A-Commerce, you are an intermediary stepping between Amazon and an Amazon Customer.


Either strategy can work ... but make no mistake, these are two fully separate marketing / business channels. Your ability to guide your business into the future is fully dependent upon understanding the distinction between the two channels.

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