A quote from the Twitterati ...
- E-Commerce is the old-school stuff (20-25 years old) that most of our readers manage on a daily basis.
- A-Commerce is something altogether different ... it's the ecosystem Amazon created,
In E-Commerce, you theoretically have a direct relationship with your customer.
In A-Commerce, you are an intermediary stepping between Amazon and an Amazon Customer.
Either strategy can work ... but make no mistake, these are two fully separate marketing / business channels. Your ability to guide your business into the future is fully dependent upon understanding the distinction between the two channels.