October 15, 2019

We Need A Lot More New Items

Here's our forecast case from yesterday.


If I substitute in 2,250 new items per year instead of 1,577, and if I assume that the rate of these items becoming Winners / Contenders / Others remains constant (which is a risky assumption), then this price point band generates increased demand in the future.


This is the style of analysis that you want to apply at a category level, given that the relationships by category are likely different.





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