October 17, 2019

Given The Choice ...

... between selling a winning item at $14.99 or selling a winning item at $44.99, pick the winning item at $14.99.

Why?

On average, units = customers. A winning item at $14.99 sells 3x as many units (on average) as a winning item at $44.99. Therefore, the lower-priced winning item attracts more customers, who tend to deliver long-term value.

At least think about the concept, ok?
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

You Were Warned Back In Early Spring / Summer

I told you earlier this year that what is coming in 2023 isn't going to be pretty. I sure hope I am wrong. I maybe have a 35% chance of ...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Memorial Day Weekend
    As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
  • File Power
    Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...