September 09, 2019

Simplified Pricing Brands

Take demand from the past year. After weighting by demand, create a frequency distribution of 1/3rd / 1/3rd / 1/3rd price points.

Then create a variable in your database ... low = bottom third of price points, average = middle third of price points, high = high third of price points.

Finally, sum annual demand for the past five years.

Look at the table here ... tell me what you observe. We'll discuss the table tomorrow.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

What The Customer Purchases Matters

Ok, back to our 18 month 1x buyer ... here, I filter for customers who bought only one (1) item in that first order, and then have not purch...