April 14, 2019

Hillstrom's Targeting!

I know, I know, you're saying to yourself "... all of this theory you've been tossing at us is wonderful and all, and I'd like to have my own Marketing Management System, but I'm not sure how (from a targeting standpoint) I implement the ideas.

So it's time to change that.

Over the next several weeks, I'll talk about targeting opportunities, especially as they relate to email marketing.

Now, if you have a complex machine-learning process, the variables might be of interest to you, but everything else might be a bit simple. That's fine.

But for the rest of you, the concepts I'm going to talk about relate to "who" you target and "how" you target them. Rest assured, there are a lot of ways to positively impact your business via the following:
  • Welcome Programs.
  • Anniversary Programs.
  • Optimization Programs.
Those are the three key areas where targeting works very, very well.

And specifically, the targeting tactics I'll discuss work best within your EMAIL MARKETING program!!!

So tomorrow, we'll begin with variable definition, and we'll go from there, ok? Let's make this information actionable!

P.S.: Yes, this will become a new product, one you are going to want!! Visit my project pricing page for cost details (click here).

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