January 10, 2019

Next Week

Next week I'll spend time discussing old-school catalog circulation theory.

For the majority of you who are not catalog marketers, feel free to breeze by the content ... or just enjoy the content because the math might be fun to follow along with.

Sound good?
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Lies Lies Lies Yeah

From the corrupt world of Influencer Marketing (click here) .

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Welcome Program
    I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
  • Prices Up, Customers Down
    Recall our paid search scenario from yesterday. Spend = $100,000. Clicks = 200,000. Cost per Click = $0.50. Conversion Rate = 1.8%. O...