January 10, 2019

Next Week

Next week I'll spend time discussing old-school catalog circulation theory.

For the majority of you who are not catalog marketers, feel free to breeze by the content ... or just enjoy the content because the math might be fun to follow along with.

Sound good?

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...