December 11, 2018

Progressive

As best I can tell, Progressive (yes, the company that has all of those commercials with "Flo") generates $25 billion in annual revenue and spends a bit more than $500 million on marketing.

That's a 2% ad-to-sales ratio.

And they apparently pay "Flo" $500,000 a year ... 1% of their marketing budget.  All stats can be identified via Google searches.

There are ways to not spend 25% - 30% of net sales on paper.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Key Findings In The Time Lapse Analysis

Here's our Time Lapse Analysis from the past two days. Remember, green cells indicate areas of the customer file that are growing. Red c...