December 11, 2018

Progressive

As best I can tell, Progressive (yes, the company that has all of those commercials with "Flo") generates $25 billion in annual revenue and spends a bit more than $500 million on marketing.

That's a 2% ad-to-sales ratio.

And they apparently pay "Flo" $500,000 a year ... 1% of their marketing budget.  All stats can be identified via Google searches.

There are ways to not spend 25% - 30% of net sales on paper.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Two $25 Items or One $50 Item??

Both tactics lead to $50 in your pocket. In most projects, however, the customer who buys two $25 items has better future value than th...

  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
  • Retail
    Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...